In some respects you’re a nobody until you have your first protest website. The misrepresentation of trademarked people has become a serious concern for many celebrities who worry about any damage done to their image. The bigger the celebrity, the more of a target they are. It would be very difficult for Britney’s legal team to go after every single terrible picture or website. Unfortunately, it looks like these problems may be permanent. However, it would make sense for famous people such as Britney Spears to buy close variations of their domain name and any other similar URLs. This may seem impossible, but Britney’s legal team should consider it. While I would hope Britney Spears and her legal team would have a sense of humor about some cybersquatting, there is a downside. All of this may backfire on celebrities. There’s the possibility that any lengthy legal action against an independent website owner may cause a PR disaster. Some celebrities such as Britney Spears must pick and chose their battles…looks like http://www.britneyspearxxx.com/    is unfortunately here to stay.

Jessica Linsky