In recent years celebrities have decided to trademark their names in order to prevent squatters from profiting from using their name as a website title.  This got me wondering…Should the Hoff trademark his name before greedy little Baywatch haters decide to blackmail him?!  Let’s take a closer look at the advantages to our beloved Hoff if were to trademark his totally awesome name!  First cybersquatters are people who register a domain name with the US Patent and Trademark Office that are either the exact name of a celebrity or something extremely close to it.  Usually they try to register as many names as possible so that they can turn around and blackmail the celebrity.  Let’s say the Hoff would like to create website and call it www.davidhasselhoff.com.  Shockingly when he tries to register his OWN name he is informed that some low life degenerate who can’t find a real job as already claimed a property right to the Hoff’s name!  Despicable!  What is the Hoff’s recourse in order to get his own name back…he must pay the little bottom feeder for the trademark rights!  Thankfully in 1999 Congress actually did something useful and passed the Anti-Cybersquatting Consumer Protection Act.  Under the act a trademark owner can sue to collect damages and recover a domain name from a scum sucker who in bad faith registered the name that is identical to their own.  You may be asking yourself…What if the Hoff were to be potentially blackmailed?  How would he go about kicking the little piss ants ass in court and proving the cybersquatter acted in bad faith?  Well he would have to prove 3 things…1) the domain name is identical or confusingly similar to the trademark; 2) the registrant has no right or legitimate interest in the domain name; and 3) the domain name has been registered and is being used in bad faith.  The Hoff is so recognizable I think he would be a perfect candidate to trademark is fabulous name!